To successfully conduct plumber marketing, one must provide a daily and sustained amount of commitment to make things happen. It is not possible to find any short cuts to marketing; there are no magic potions that will flow through your plumbing business to bring droves of new clients to your doors. Rather, you will need to have a strong commitment to sales marketing if you are serious in getting the message of your business out into the face and eyes of the public.
The center of what leads a plumbing business to success is attention to marketing. It is not possible to find your prospective clients out of thin air, start and set appointments with them, and run projects through to completion if you do not have a compelling plan for plumber marketing. Marketing is the oil that keeps your business lubricated; it is what keeps your credit card machine or cash register going while all the other plumbers are waiting for the phone to ring.
Unfortunately, the vast majority of plumbers have no idea about how to market themselves. In fact, they tend to just copy their ideas for marketing from other plumbers. The secret is to lead, rather than to follow, if one is interested in successfully marketing one’s self as a plumber. The next four ideas are designed to give you a leg up when it comes to successful marketing tactics and procedures.
First of all, it is essential to practice plumber internet marketing and SEO for plumbers. This is done through having an up to date website on the internet. You will need to work at the SEO so you get a high ranking in Google, which will allow people to find you. People don’t use the Yellow Pages to find their plumbers anymore, and if you don’t have any form of plumber SEO, then no one will know you exist. However, with a good website and good search rankings, then you can do all sorts of things, including showing testimonials, providing coupons, and giving tips on plumbing for the DIY crowd.
You will also want to pick up a Google Places listing as part of your plumber internet marketing, as well as take advantage of social media. A Facebook page is a must to help potential customers figure out who you are and what you are up to. Similarly, a Twitter account can be used for pumping out instant messages about any bundled services or discounts you may offer.
Good old fashioned word of mouth, however, will still be your best friend as a plumber, even if you master plumber internet marketing. When you make your customers happy, they will recommend your business to any friends and family they have. Referrals are still how things work, and if you get people to say good things about you, you will do well.